Daily Archives: July 9, 2017

The New Rules Of Work – an essential book for your career

The New Rules Of Work by Alexandra Cavoulacos and Kathryn Minshew is an essential must-read if you are serious about your career. Whether you are looking for your first job, or are well along in your career The New Rules Of Work has detailed practical steps to help you succeed.

The New Rules Of Work  “begins at the beginning” with techniques for deciding  what you really want. This may sound silly, but it is amazing how many people charge full speed into a job search without once pausing to examine what kind of career they want or what type of company they want to work for. As a consequence, people often  end up unhappy at work because they simply took the first job offered to them, or made a selection based on salary alone.

The New Rules Of Work

The New Rules Of Work

Alexandra Cavoulacos and Kathryn Minshew are the co-founders of TheMuse.com which is devoted to helping people succeed at fulfilling careers. The New Rules Of Work, uses many of The Muse techniques, such as a “Muse grid” to map our your values and align them with an industry and company that is right for you. This is not as “touchy-feely” as it may sound. If you have been in a career for a while you may be tempted to skip this step. However, Alexandra and Kathryn point out that people’s opinions and goals change throughout life, and that their careers should change accordingly.

Alaxandra Cavoulacos & Kathryn Minshew, authors of The New Rules Of Work

Alaxandra Cavoulacos & Kathryn Minshew, authors of The New Rules Of Work

You should not let yourself get locked into a set path based simply on what major you happened to chose when you were 18 years old.  You have grown and developed tremendously since your school days, and you should update your career objectives to reflect who you are now.

The New Rules Of Work has very detailed and practical advice including how to best write a resume and how to get that resume actually looked at by people who do the hiring. Ironically, many of the very tools that were originally designed to help people find jobs are now keeping you from being noticed by hiring managers.

Human Resource directors receive thousands of resumes in response to any job they post on Monster, ZipRecruiter, Carigslist or any other electronic job boards. It is so easy for applicants to submit a resume, that many people simply “point & click”, thereby applying to hundreds of jobs a week, whether they are qualified for the job or not. These people are the “traffic” that gets in your way and keeps Human Resources from even seeing your application. You may be the absolute best individual for a particular position, and still never even get your application viewed.

The New Rules Of Work details techniques for going around the crowds at the massive job boards, and getting directly to the people who do the hiring at companies. The key is to be very selective and to pinpoint particular companies and people to connect with.

The New Rules Of Work is useful even if you already have a good position. Not so long ago, companies took the time to train employees and guide their career paths. Those days are gone. You are responsible for managing your career, and if you don’t you will find yourself falling behind.

The New Rules Of Work even has helpful hints for everyday tasks such as managing emails and dealing with passive-aggressive coworkers. We highly recommend The New Rules Of Work. It is well written and researched and is an invaluable tool for all those serious about their careers. (For full disclosure, we would like  to point out that we received this book from Blogging for Books for this review.)

However, there were a few issues that The New Rules Of Work overlooked. The special needs population was completely ignored. For example, people with Asperger’s Syndrome have a particularly hard time getting through the critical interview phase of the hiring process. In addition, older workers face automated age discrimination on many job sites. It would have been nice if the authors had covered these types of topics.

Still, despite come drawbacks, The New Rules Of Work is an excellent work. In the crowded field of business books, it really stands out.